A/B Test Tracker
Keep all your A/B tests organized in one place and make smarter marketing decisions faster
About template
The A/B Test Tracker template lets you plan, track, and analyze all your A/B experiments in Notion.
It saves you time compared with building your own system from scratch.
Everything is structured to stay simple for beginners, yet flexible enough for power users who want detailed insights.
You can log variations, monitor results, and capture learnings without confusion.
The template also includes a calendar and notes section for planning and ideas.
Completely free from NimbleGot, ready to use in minutes.
What's Inside
Test dashboard
Overview of all active and completed tests
Variation log
Details of each test version and changes
Results table
Track conversions, engagement, and other key metrics
Insights section
Record lessons learned and next steps
Calendar view
Plan test schedules and deadlines
Notes & ideas
Capture improvements for future experiments
Key Features
Track multiple A/B tests in one place
Organize tests by campaign, page, or product
Visualize results with tables, charts, and reports
Automate calculation of conversion rates and metrics
Customize dashboards for your workflow
Share insights and results with your team
