ICP & Messaging Lab
A simple workspace that helps you understand your audience and write messages that land without overthinking.
About template
The ICP & Messaging Lab Notion template gives you a clear space to define your ideal customers and the messages that reach them. Instead of jumping between scattered notes or guessing what people care about, you get one clean layout built for fast thinking and quick edits.
It keeps each section small and readable, so beginners won’t feel lost. At the same time, power users can add more segments, message tests, and research layers without breaking the flow.
Everything is ready from the start, which means you don’t have to build pages, databases, or categories on your own.
Like every tool from NimbleGot, it’s free and made to stay simple even when your research gets deeper.
What's Inside
ICP database
Track traits, pains, goals, and buying signals.
Persona cards
Decide how each segment thinks and chooses.
Messaging board
Shape angles, value props, and short message drafts.
Voice and tone notes
Keep communication style consistent.
Jobs-to-be-done panel
Map the deeper problems people want solved.
Research log
Store insights, quotes, and field notes in one place.
Key Features
Track customer traits and goals
Organize personas into simple segments
Visualize message angles across themes
Automate small fields with formulas
Customize layouts for your workflow
Share insights with your team
