Buyer Personas
Use this Buyer Personas Notion template to organize all your customer profiles in one place and make smarter decisions.
About template
The {{Buyer Personas}} Notion template helps you create, track, and analyze detailed customer profiles.
It’s faster and simpler than starting from scratch.
This template is beginner-friendly but flexible enough for advanced users to add custom fields and insights.
You can track demographics, behaviors, goals, and pain points for every persona.
It also includes a notes section for research and ideas, keeping all your customer insights in one place.
Completely free from NimbleGot and ready to use immediately.
What's Inside
Persona database
Track all customer profiles with key details
Demographics table
Record age, location, occupation, and traits
Behavior tracker
Monitor actions, preferences, and purchase habits
Goals & pain points section
Understand what drives each persona
Research notes
Capture surveys, observations, and insights
Campaign mapping
Link personas to marketing campaigns
Key Features
Track multiple buyer personas in one Notion template
Organize personas by segment, campaign, or product line
Visualize key traits and behaviors at a glance
Automate recurring updates and research notes
Customize fields to match your business needs
Share personas and insights with your team
