Customer Pains vs. Gains Map
Understand your audience clearly. Map customer pain points, needs, and desired outcomes in one easy Notion dashboard.
About template
The Customer Pains vs. Gains Map Notion template helps you collect, compare, and analyze what holds your customers back and what motivates them forward.
Instead of juggling notes across spreadsheets or slides, this template keeps everything structured and visual inside Notion.
It’s easier than starting from scratch, guiding you through each part of your customer insight process.
Beginners can start simple, while power users can add databases and custom properties.
And yes — it’s completely free from NimbleGot.
What's Inside
Pain Points Database
Capture frustrations and blockers in one view.
Customer Gains Database
Track what customers value or aim for.
Insights Board
Compare patterns to find opportunities for improvement
Strategy Section
Connect pains and gains to customer segments
Templates for Interviews
Ready-to-use pages for capturing qualitative data.
Summary Dashboard
Visualize your key findings at a glance.
Key Features
Track recurring pain points and patterns from research.
Organize customer insights in a single Notion hub.
Visualize gains and pain relationships side by side.
Customize views by audience type or segment.
Collaborate with teammates in shared Notion workspaces.
Export data or reports for strategy presentations.
